Are Steven’s music subscribers genuine or are they neglecting other artistes?

Written by on 5 September 2019

Are there any benefits of having a large subscriber community or uploading your visual content on the same platform as the leading Cameroon artist, Daphne? Could “Steven Music” home to Daphne, Boy Tag, Shura, M-Pro and new addition Ewube, be doing more to promote their artistes other than relaying on a platform built by Daphne’s success?

It’s surprising to see that the latest single and video released by Steven Music for M-Pro featuring DJ Sangokou titled “Young,Wild and Free (YFNW)” on the label’s official YouTube channel which has 295,000 subscribers, only have 5,000 views since it’s release on the 29 August. When you upload new content on your YouTube channel, subscriber’s are sent a notification and or an email by YouTube, thereby encouraging people to visit and watch your latest upload. Statistically not 100% of subscribers will react but it’s shocking to see that only 1.6% of Steven’s Music channel subscribers watched the video. What do you make of this? Lack of promotion? Or geniunity? Buying views and subscribers is not a new topic in the industry and we question if this could be the case for Daphne? Are Steven’s music investing enough in growing other artist on their roaster? Are there any benefits of having your visual content on the same platform as Daphne?

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Promotion in Cameroon is not cheap and this is a huge disadvantage to talented upcoming and mid-level artist looking to push and expose their music to a wider audience. However, Steven Music should be up to the task given their success and longevity in the industry.

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Reader's opinions
  1. PlatiniNkeh   On   6 September 2019 at 11:58 am

    I feel and think majority of the consumers of music in Cameroon are found on cheap platforms like Facebook. Maybe Stevens music has segmented the market poorly and it’s products only get to the middle and high class consumers who praise more but consume less.

    I’m still loading my comment anyway.

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